Prepaid RUPAY card by IRCTC

Minister of Railways Shri Suresh Prabhu launched the RUPAY card in assocaition with Union bank,IRCTC and NPCI It is a pre paid card loaded with an amount as when required by the customer and can be used  to purchase a rail ticket and to buy goods and services at ay RUPAY POS terminals. This IRCTC UBI card has 2 variants- loading limit Rs 10000 & loading limit Rs 50000.
some features are:- assured speeds of transaction; quick payments on the IRCTC website; attractive reward points on every transaction; 24x7 card reloading facility.
PHYSICAL CARD :
Plastic magnetic strip card will be issued to the customer. Customer can request for the physical card from IRCTC website, Union Bank website www.unionbankofindia.co.in or from select branches of Union Bank.

Physical card has two variants

a) Partial KYC Physical card
b) Full KYC Physical card

Both Partial KYC Physical card and Full KYC Physical card are valid for three years. There is no renewal of these cards. After expiry period of three years, card holder has to request for new card.
VIRTUAL CARD:
Card credentials such as card no, cvv no. etc are sent to customers email id and using these credentials, customers can book railway tickets.

Virtual card is valid for one year. There is no renewal of these cards. After expiry period of one year, card holder has to request for new card. Customer can request for virtual card from IRTC website www.irctc.co.in or from Union Bank website www.unionbankofindia.co.in
Charges
The first 5 transactions per card every month done on IRCTC for purchase of Railways Tickets will be FREE (no transaction charges) to the customer for the first 6 months only from the date this card is launched for the public.
For every subsequent transaction post the free usage, customer will be charged Rs.10/- per transaction.
After six months (starts from launch date) onward the customer will be charged Rs.10 per transaction including all taxes for every transaction.
Advantages
Quick payments on IRCTC Website.
Attractive reward points on every transaction.
24*7 reloading of card
Free accidental death insurance cover of Rs. 2 lacs (For Full KYC cardholder)
No Transaction charges for the first 5 transactions for first 6 months

At the bottom line I don't understand the use of this card when people are having their bank account with debit card/Internet banking.Further IRCTC has not delacred with this facility which class of people will get benefited? Earlier IRCTC  has started it own Wallet Service which used to store your money for only booking.Let see wheter this service will really attaract the customer.